De Lummen confesses that they need to get a bit aggressive while acquiring rights over dormant brands. To relaunch a brand, Intellectual Property portfolio must be clean so that there is no ambiguity. He acknowledges that there is a bit of fashion fatigue or comparison to such brands which had failed earlier.
Such brands much be bought by the very top investors. Unlike Halston, one needs to be patient in earning revenues and increasing sales volume.
Financial backing is also important. Like Bernard Arnault who had acquired rights over Moynat, investors must be far sighted.
If the major luxury conglomerates currently lack the requisites for taking on more such projects, perhaps the era of big brand revivals is over?